The genesis of this 2-store chain began in early 2011 with the thought of presenting the flavors of Asia in a familiar form of tacos. Taking recipes from the owner’s father and influences from the aromas and flavors of the owner’s childhood a menu of pan-asian inspired tacos was born. With limited funds and big aspirations jumping on the food truck wave seemed like the ticket to success. The owner scoured the streets of Manhattan speaking to food trucks and carts to gather information on the industry. After 6 months of research he located an old halal truck and began the retrofitting process. By October of 2011,the company was ready to roll out and serve the people of NYC.
In a very short time (2015), this company has grown from the one food truck to 2 retail locations and a commissary. It also operates temporary kiosks throughout the city and has a strong catering operation as well. The concept is an Asian Taqueria, combining, for instance, kempura shrimp and tacos. The four base dishes for which toppings are added are:
Flour tortilla served with your choice of grain, protein, black beans, choice of 3 toppings, cheddar jack cheese, and sauces.
Rice or Salad Bowls
Choice of grain or romaine kale mix served with your choice of protein, black beans, choice of 4 toppings, cheddar jack cheese, and sauces.
Soft corn tortillas with miso slaw, pico de gallo, cheddar jack cheese, and sauces.
Toasted flour tortilla with your choice of protein, black beans, cheddar jack and nacho cheese, choice of pico de gallo, and sauces.
Now the business is in a perfect place to grow, either by adding locations in Brooklyn and/or to franchise/license the concept to a serious buyer.
If you are interested in listing your business with East Coast Stores, obtaining a free valuation OR if you would like to earn a referral fee and know someone who would like to sell, contact us at Listings@eastcoaststores.com. We accept quality listings!
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